Hard lessons in soft power


We all use social media to make ourselves look good and governments are no different. Increasingly Asian states are investing in public diplomacy, through Facebook, Twitter, traditional media and academic and cultural exchanges, to build “soft power” – the power to attract the goodwill of foreign publics, and so influence international relations. But as any seasoned social media user knows, controlling your image is harder than it looks. It may even be that the more governments try to manipulate their images, the more they alienate rather than attract foreign publics in the region.

Dr Ian Hall

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Updated:  24 April, 2017/Responsible Officer:  Dean, ANU College of Asia & the Pacific/Page Contact:  CAP Web Team