As Australia prepares to host the G20 leaders in 2014, questions remain over the effectiveness of the organisation: Is it accountable to its own agreements? Is it even a legitimate entity? Like all floundering causes, what the G20 needs is an ‘outreach strategy’. It needs to expand our understanding of global decision-making processes in a time of shifting power and economic crises, and resolve the tension between being effective in these crises, and building its long-term legitimacy. Outreach to non-member states and civil society to sell its ‘coordinated growth’ message may be the only thing that can help the G20 survive.