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Goal-setting at scale: Experimental evidence from the rollout of an energy savings program



Madeline Werthschulte


Other, please see description for details


Wednesday, 18 March, 2020 - 10:00 to 11:00

Self-set goals have shown to be effective tools to change behaviour in a variety of fields. A relevant question to policymakers is how these interventions will perform when rolled out at large scale. In cooperation with a large utility and a specialised IT company, we integrate an energy savings program in an existing mobile phone application and promote the program by a mass marketing campaign. The program allows randomly selected participants to set themselves energy consumption goals.

Find flyers, registration, and complete event details at https://crawford.anu.edu.au/news-events/events/16312/goal-setting-scale-experimental-evidence-rollout-energy-savings-program


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