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Media and motivation: The effect of performance pay on writers and content

ACDE Seminar


Emilia Tjernström, University of Sydney


Other, please see description for details


Tuesday, 23 March, 2021 - 14:00 to 15:30

A growing literature examines how political and economic forces shape media content at the news source level, but we have little evidence at the journalist level. We provide direct evidence of how individual journalists’ incentives affect their productivity, reach, content, and tone. We study an online media firm in Kenya as they randomly switch some writers from a per-article piece rate pay structure to a pay-per-view (PPV) contract.

Find flyers, registration, and complete event details at https://crawford.anu.edu.au/news-events/events/18571/media-and-motivation-effect-performance-pay-writers-and-content


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